Trademarks, Triggers, and Online Search

Trademarks, Triggers, and Online Search

Internet search engines display advertisements along with search results, providing them with a major source of revenue. The display of ads is triggered by the use of keywords, which are found in the searches performed by search engine users. The fact that advertisers can buy a keyword that contains a trademark they do not own has caused controversy worldwide. To explore the actual effects of t...

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?

Firms that sell via a direct channel and via indirect channels have to decide whether to allow third-party sellers to use the trademarked brand name of the product in their advertising. This question has been particularly controversial for advertising on search engines. In June 2009, Google started allowing any third-party reseller for a product to use a trademark, such as ‘Doubletree,’ in the ...

Commercials and Trademarks Recognition

In this chapter we discuss the problem of detecting and recognizing the two main categories of advertisement present in television videos: explicit advertisement in the form of commercials, i.e. short video sequences advertising a product or a service, and indirect advertisement, i.e. placement of trademarks and logos. A thorough review on the current state-of-the-art algorithms and systems for...

Getting Started Trademarks

Pervasive and ubiquitous computing services have recently been under focus of not only the research community, but developers as well. Prevailing wireless sensor networks (WSNs), Internet of Things (IoT), and healthcare related services have made it difficult to handle all the data in an efficient and effective way and create more useful services. Different devices generate different types of d...

Trademarks and Private Environmental Governance